When every one is going left, Urgeo is going right. A business and leadership consulting service, Urgeo approached Roxy Design looking for a complete identity package.

URGEO (to urge): a strong desire to drive change, stimulate thought, incite feeling, encourage action. Given this sense of movement and action we created a high energy, colourful identity using negative space to dynamically show Urgeo’s unique approach to growth and resilience. This energy carries across to the website, and is paired with simple line drawings inspired by Urgeo’s process.