Teff Energy Bar

The Tessema family have the secret to maintaining an active lifestyle, its teff! As a family on the go they were in need of fast and healthy food options which led to the creation of TeffX energy bars.

With a focus on the benefits that teff provides, the Roxy team created high energy designs, utilizing textures, saturated colours, and clean typography that speaks to recreational runners who appreciate a west coast aesthetic.



Product Naming
Identity Design
Web Design
Display & Signage