BobAli Foods produce a range of hummus, tapenade & pesto dips that stand out for their unique and experimental flavours. Having built up a strong local following, BobAli approached Roxy Design to match their identity to their bold approach and recipes.

Inspired by the local farmer’s market scene and the dips themselves, we incorporated modern typography and a vibrant colour palette. Defying convention, we designed a unique, perforated, wraparound label to emphasize the tagline “Rip it to dip it”. The final identity projects confidence and energy, just like the company.